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release name: Brands.That.Rock.What.Business.Leaders.Can.Learn.from.the.World.of.Rock.and.Roll.eBook-EEn
release date: 05.17.07 size: 2.27 MB
author: Roger Blackweel & Tina Stephan
title: Brands That Rock: What Business Leaders
ISBN: 0471455172 FORMAT: PDF category/genre: Bu$ine$$


release notes/summary (backcover information)

The unique ability of rock and roll to inspire
fanatical support from its customers is
undeniable; the loyalty showered upon the Rolling
Stones, Elton John, Aerosmith, and others who
create it, unmatched; and the lessons for corporate
America, endless. In the past, business leaders
have looked to the successes of other firms to
guide their own strategies for increasing market
share and capturing more consumer attention,
spending, and loyalty. However, in today's
hyper-competitive marketplace, managers are
looking for ways to shake, rattle, and roll
corporate America's traditional marketing and
branding mindset. In Brands That Rock, Roger
Blackwell and Tina Stephan, co-authors of
best-selling Customers Rule! and From Mind To
Market, take readers behind the music to uncover
how businesses can create brands that become
adopted by culture and capture a long-term
position in the marketplace. Brands That Rock
takes a unique, behind-the-music look at how
businesses can increase brand awareness,
customer loyalty, and profits by implementing
some of the same strategies that legendary bands
have used to transform customers into fan and
create deep, emotional connections with them.
Aerosmith and Madonna offer insight into how to
evolve a brand to remain relevant in the
marketplace without alienating current fans,
while the Rolling Stones and KISS prove that
successful execution at all levels of the brand
experience are key to capturing long-term
loyalty. Stephan and Blackwell also examine how
businesses, from Victoria's Secret and Wal-Mart
to Cadillac and Kraft, have implemented 'rock
and roll strategies' to become adopted by
culture and secure fans in their own right.
Filled with fun anecdotes and interviews from
industry insiders, Brands That Rock will relate
to managers who grew up with classic rock, showing
them how build iconic brands, and delight fans
decade after decade.